COH becomes REEL COH

A new organization

To enhance customer service, REEL has decided to operate as a business unit by application markets.

This organizational logic is coupled with a strong presence in North America with the acquisition of REEL ALESA and the creation of REEL USA. REEL ALESA is a material handling solution provider primarily in the aluminum industry. REEL USA provides material handling services and solutions tailored to the aeronautics, nuclear and hydropower industries.

A new name, a new logo

To ensure consistent brand identity and create a clearer link with REEL, COH Inc. has become REEL COH Inc. COH’s historic logo remains similar to the current logo. It has been combined with the REEL logo used throughout the world in order to create the new REEL COH logo.

Learn more about tailor-made lifting equipment systems :

REEL COH, your material handling equipment manufacturer

Join a dynamic group!
Reel hires all over the world

The big lift ITER “A moment that will live in our memories”

June 4th 2020  A great achievment   by all international partners from 35 nations !!!! 

THANK YOU ALL FOR YOUR COMMITMENT !

5th May 2020 hank you to all of our employees for their involvement, support, courage and solidarity

REEL and REEL COH  stand together with all their 2’300 employees, with all their customers and suppliers.

Our resilience & agility will allow us to protect the health of our employees while supporting the needs of our clients

ITER : Upending the steel cradle

Travelling the entire length of the assembly space (~ 170 metres), the REEL overhead cranes will be the workhorses of th